Guests at the occasion filled a space that was reminiscent of a little boutique in New York s popular SoHo, as Eckman took to the phase to quietly resolve the crowd. He shared a story that functions as the motivation of ULT.
I stopped an eSports fan wearing his favorite group jersey, an all-over printed nylon baby blue shirt. He said he would be humiliated to use it at school or out with his friends. That draws, Eckman said.
A lot of video game associated attire, like tee shirts offered on racks at Gamestop and Walmart, function logo designs and essential character art work, which are fun to use sometimes, but aren’t precisely trendy. Eckman s intention for the Kills line and ULT label is to provide video gamers clothes that expresses their identity as video game gamers, but with sophisticated aesthetics.
With ULT we want to alter that feeling through contemporary and minimal design, with streetwear sensibilities. We want the fans and players who use our line to look and feel awesome because the eSports community is amazing which is what we are worthy of," Eckman said.
ULT will not be limited to casual streetwear though, as Eckman considers to design technical training and competitive gear for eSports gamers, along with custom matches, ties, and accessories. In addition, ULT will include collaborations with other recognized designers of streetwear.
With its focus on style, convenience, and premium outfit, ULT s prospective for effect in the eSports community and the computer game industry at big is significant.